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Private label SEO programs have a great deal of benefits to them…if you know what your looking for.

That is why I am writing this. In my many years in the marketing field, I have seen too many small business owners get taken advantage of for not knowing a good private label SEO plan from a mediocre one. Or, even worse, not being able to recognize when a firm that positions themselves as a white label SEO reseller company is actually a black label firm in disguise.

White label, or private label SEO programs, differ from black label in a few ways that are essential to know. Black label SEO companies will employ tactics such as spam and invisible text in order to improve search engine ranking, while white, private label SEO programs use honestly well constructed content and social media sharing in order to promote a business.

You have to have a discerning eye when weighing your options for reselling SEO. There are a few key aspects to look for in private label SEO programs. You want to look for transparency, for example.

A transparent SEO firm will often have a review system in place, so that clients can discuss their experiences with the firm. Also, your firm should have a review server that you can access any time, which chronicles, in graph form, the success of and overview of the SEO campaign.

Private label SEO programs take a little longer to work than black label. Although, the risks inherent to employing black label SEO are much greater. As opposed to potentially receiving ineffective services, by outsourcing a black label company, you could get banned from search engines like Google and Yahoo!.

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