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As consumers continue to utilize the web for buying almost everything and anything, businesses are becoming more involved with web marketing strategies. There are a number of effective and reliable web marketing services and strategies available to businesses who want to increase their online traffic, exposure and overall sales productivity; however, the increase in popularity of web marketing strategies has allowed some less desirable strategies to exist as well. For businesses looking to improve their productivity online, here are 3 online marketing tactics to consider.

1) Your website should be up to date and feature a responsive web design. Your website stands a better chance of converting traffic to sales if the overall design is clean, professional and easy for the user to navigate. There are a variety of specializations within the field of web design that can improve your website considerably, including graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. All of these web design categories can be really tough for a regular business owner to learn and implement, in which case, your business can benefit greatly by hiring a web designer or web design company to handle these tasks for your website. Graphic designers are also an important piece of the web design puzzle. Most web design companies will have their own graphic designers to help create sleek and professional looking images and logos for your site.

2) Much like web designers and graphic designers, internet marketing efforts an be maximized by SEO content writers and analysts. SEO web design works to improve your onsite content, while creating and syndicating offsite content, in an effort to increase overall domain authority and search engine rankings. An estimated 48% of mobile users become frustrated while browsing sites that have been either been poorly optimized or not optimized at all. Optimizing the content of your site will make it easier to navigate for your site visitors, while improving your websites search engine ranking and domain authority in the process.

3) Your website should be mobile friendly. Whether it be tablets or smartphones, more than a billion people worldwide now browse the web by using mobile devices. According to 22013 comScore research, when it comes to online shoppers, almost half of all web purchases are made from mobile devices. Let’s face it, we’re all very busy, and constantly on-the-go. Featuring a website that is friendly to mobile devices will increase your chances of these on the go consumers making purchases on your website!