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Inside Jack White’s Homecoming: Musician to Open Third Man Records Outpost in Detroit

Strings electric guitar closeup in black tones
After years of operating out of Nashville, Jack White’s Third Man Records is finally coming home.

According to a June 2 Rolling Stone article, White — the Detroit native behind the White Stripes, the Raconteurs, the Dead Weather and two solo albums — plans to open a retail and office space for his Third Man Records in Detroit by November 27.

White originally founded Third Man Records in Detroit in 2001; the label didn’t get a physical location until 2009, when White set up its headquarters in Nashville. Third Man’s Detroit outpost will be located at 441 W. Canfield Street, in the heart of the Cass Corridor neighborhood.

It’s a fitting location for the rocker’s record label; White went to high school in this area, and the White Stripes played their very first show in the Cass Corridor nearly two decades ago.

“(It’s) the most inspiring area of Detroit for me as an artist and as a Detroiter,” White said in a statement. “From the great visual artists like Gordon Newton to the music of the Gories, and the birth of the Detroit garage rock scene, the Corridor has nurtured Detroit’s soul and inventiveness for decades.”

Third Man Records acquired the retail space through a partnership with lifestyle brand Shinola, a company that has helped bring manufacturing jobs back to Motor City.

The record label plans to pattern its Detroit location after its warehouse-like Nashville space, which is outfitted in a catchy yellow-and-red motif, the Detroit Free Press reported. While there are, on average, about 5.5 warehouse-related injuries per 100 workers, the Nashville warehouse space — which features a recording studio and label offices — is undoubtedly a perfectly safe place to work.

And while Third Man Records continues to thrive at its Nashville quarters, its executives say it’s the right time to make a long-awaited return to where it all started.

“Detroit will always be our hometown, by birth and by mindset too,” said Third Man’s Ben Blackwell. “We’ve always wanted to have some sort of presence back here. This was the right time.”

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